According to the World Economic Forum, it will take another 257 years to close the economic gender gap between women and men. So, to raise awareness around this issue, PNC and Deutsch NY created The 257-Year Calendar.
Along with being an actual calendar, it lists out 257 incredible futuristic feats along the way that will become reality before the economic gender gap is closed, unless we take action now.
Awards: Cannes Lion 2023, Silver, Print & Publishing
