2023 has brought us the extremely tiny handbag trend. And along with that trend has come the extremely valid question: “What would you even put in that thing?”
The world had one question: What do celebs carry inside these ridiculously small purses? On a mission to organically be part pop culture, Knorr (a 185-years-old cooking brand) + MullenLowe UK + Deustch NY saw an opportunity to step up and answer it: The Bouillon Bag (AKA The Mini Bag in Italy). A hand-made luxury piece, crafted with real Italian leather and proportioned to carry a single Knorr stock cube. Yes, the question was finally answered. A piece that blew social media and hijacked the world of fashion.
Knorr Bouillon Bag