In 2020, Michelob ULTRA joined forces with NBA and Microsoft to create a game watching experience like no other. Together, we created large fan boards in the Orlando Bubble and designed the experience in a way that allowed fans all over the world to watch the game and “be there” virtually.
Created with FCB New York
Made with the incredible team at FCB New York & Calmatic.
These days, it’s difficult to differentiate between seltzers with all the product that’s currently on the market. So for Super Bowl LV and Michelob ULTRA Organic Seltzer’s debut, we created a commercial filled with an all-star cast… or is it?
Winner of D&AD Wood Pencil 2018, Bronze Clio 2018, Featured in Lürzer's Archive and the American Illustration Awards
Initially, Intel came to TBWA/Chiat/Day with a small ask — to come up with a visual solution that quickly explained what Artificial Intelligence is and how Intel-powered AI is changing the world. We came up with a huge print campaign called “Signal in The Noise.”
Each incredibly detailed print entails a true fact about Intel-powered AI. In a sea of similar figures, one object doesn’t belong — the outlier that AI can locate quicker than the human eye can.
We found an amazing illustrator to bring the idea to life, produced over 200 original pieces of art – one for each placement, and pushed Intel to buy something they’ve never bought before – airport OOH, subway station takeovers, and full page Wall Street Journal ads – to bring this idea to life.
Role: Concept, Art Direction
Illustrator: Eric Nyquist
Nissan's & ESPN's 6th year of Heisman House.
Social, Print, and Digital work supporting the 2016 Heisman House Campaign. All work was shot alongside the broadcast films and ran periodically throughout the college football season.
Teaser trailer for Google Stadia, a new way to play with console-less cloud gaming.
Super Bowl 50 launch commercial for the all new Acura NSX, produced at MullenLowe, Los Angeles.
In 2012, Acura came out with a Super Bowl spot that promised a next-generation NSX. Unfortunately for fans, they’d have to wait four years to get it. With this commercial, we wanted to mirror the excitement our fans felt for a super car that was FINALLY (!) here. (Almost.)
Role: Concept, Art Direction
Not many know that one of 7UP’s unique selling point is its versatility - it could be used in a plethora of recipes including guac, cakes, and mixed drinks. In 7UP's new brand campaign, 7 Helping Hands, we wanted to showcase 7UP's versatility in a visually arresting way. We channeled the Swiss Army Knife as a metaphor and gave our main characters not two—but seven arms—each representing our multi-purpose drink.
Produced at Deutsch LA
Role: Concept, Art Direction
We didn't invent tequila, we just perfected it. Brand work for Patrón, produced at MullenLowe, Los Angeles.
Role: Concept, Art Direction
Commercials for Acura's Winter Sales Event, Produced at Mullen Lowe, LA
Role: Concept, Art Direction
Reveal & Launch Trailers for Skylanders Trap Team, Produced at 72andSunny, LA
Role: Concept, Art Direction